The pipeline moves.
The customer and the rep
hear it on WhatsApp.

Fast CRM Software puts WhatsApp on top of the sales pipeline. A prospect messages and an enquiry is captured. A quotation waits for a decision and the follow-up nudge goes out. An order is confirmed and the customer is told. A sale closes and a feedback request follows — each message triggered by a real CRM event, not by someone remembering to send it.

Event-driven
messages fire on real CRM documents
Routed
to the customer or the rep who owns the deal
Linked
every message tied to an enquiry, quote or order
WhatsApp Automation Log
Fast CRM Software → WhatsApp
Live
Enquiries Quotations Orders
Document
Message
To
Time
Status
EQ-0231Bracket assembly · received
Enquiry acknowledgement
Customer · Nikhtish
09:05
Sent
QT-0198Awaiting decision · 4 days
Follow-up nudge
Rep · R. Deshmukh
09:32
Sent
OA-0142Order confirmed · 350 nos
Order confirmation
Customer · Mubea
10:01
Sent
EQ-0233New chat enquiry
Lead captured
Sales desk
10:07
Sent
OA-0138Delivered · feedback due
Feedback request
Customer · Micro India
11:20
Queued
Follow-up nudge sent QT-0198 · rep reminded
Trusted by sales teams running the Fast Suite across India and worldwide
Solidus Hi-Tech
Nikhtish Engineering
Micro India
Mutha Ventures
Mubea Automation
Supertex Industries
GLO-IND
MMB Bahrain
MMB Kuwait
Finolex Industries
Solidus Hi-Tech
Nikhtish Engineering
Micro India
Mutha Ventures
Mubea Automation
Supertex Industries
GLO-IND
MMB Bahrain
MMB Kuwait
Finolex Industries
Two directions, one document

WhatsApp reaches the customer
and the rep who owns the deal

Some messages keep the customer informed; others chase the salesperson who has to act. Fast CRM Software uses WhatsApp for both — the customer knows the enquiry landed and the order is confirmed, and reps are nudged before a sent quotation goes cold on the follow-up dashboard.

Keeping the customer informed
Messages the customer receives
From an enquiry acknowledgement to an order confirmation, the customer hears where their deal stands. An enquiry is acknowledged, a quotation is sent, an Order Acceptance is confirmed, and a feedback request follows the delivery — each on the customer's WhatsApp.
Enquiry acknowledgement Quotation sent Order confirmation Feedback request
Catching deals before they cool
Nudges the sales team receives
A new enquiry arriving on WhatsApp, a quotation sitting on the follow-up dashboard awaiting a decision, a payment or follow-up falling due — the nudge goes to the salesperson who owns the document, with the party and amount named, so it's chased, not forgotten.
New enquiry alert Quotation follow-up due Payment reminder Customer & deal context
How it works

From a CRM event to the
right message, in the right hand

WhatsApp is the channel. The enquiry, quotation and order are the system of record. Fast CRM Software keeps the two in step from first enquiry to feedback after the sale.

An Event Fires
An enquiry is received, a quotation is sent, an order is confirmed, a payment falls due, or a sale is ready for feedback
The Right Person Is Chosen
The message is routed by document and party — the customer, or the salesperson who owns the enquiry, quote or order — not blasted to everyone
WhatsApp Delivers It
A plain-language message with the enquiry, quotation or order number and the party goes out on WhatsApp — no screen to check
It's Logged on the Document
Every message is recorded against the document and the follow-up history, so Customer 360 shows what was sent and when
Every touchpoint

Six WhatsApp moments that keep the pipeline
moving — without anyone remembering to send them

Each message is triggered by a real event on a CRM document — an enquiry received, a quotation sent, an order confirmed, a payment due, a sale delivered. Nothing depends on a salesperson remembering to type an update.

WhatsApp chat Enquiry
Enquiry intake from a chat
A prospect who messages on WhatsApp becomes a lead or an enquiry against the party master — a chat turns into a tracked enquiry, not a message lost in a phone.
Captured as a lead or enquiry (status 31)
Enquiry source and reference recorded
Routed to the sales desk that owns it
Logged against the party in Customer 360
Enquiry received Customer
Enquiry acknowledgements
The moment an enquiry is booked, the customer gets a WhatsApp acknowledgement with the enquiry number — so the prospect knows the request landed and who is handling it.
Fires when the enquiry reaches status 31
Enquiry number and item named
Sent to the customer contact
Logged on the enquiry history
Quotation sent Rep & customer
Quotation follow-up nudges
A sent quotation sits on the follow-up dashboard awaiting a decision. WhatsApp nudges keep the customer reminded and the rep chasing while the quote is live — instead of it going quietly cold.
Tied to quotations at status 34 (Quotation Sent)
Quotation number, party and value named
Drawn from the quotation follow-up dashboard
Every nudge saved to the follow-up history
Order confirmed Customer
Order confirmations
When an Order Acceptance is confirmed, the customer gets a WhatsApp confirmation with the order number and quantity — the win is acknowledged the moment status 35 is reached, not days later.
Triggered on OA confirmation (status 35)
Order number, item and quantity confirmed
Sent to the customer and the owning rep
Order then hands off to production and billing
Payment due Rep
Payment & follow-up reminders
A payment falling due or a follow-up date arriving nudges the salesperson who owns the order, so collections and open enquiries are chased from the follow-up dashboards on time.
Triggered by a due follow-up or payment date
Party, order and amount named
Routed to the owning salesperson
Drawn from the payment follow-up dashboard
Sale delivered Customer
Feedback requests after the sale
Once an order is delivered, a scheduled feedback request goes out on WhatsApp, so satisfaction is captured against the party and any issue can be raised as a service ticket.
Triggered on delivery / feedback schedule
Order and party referenced
Response captured against Customer 360
Mirrors to email & SMS if enabled
01 — Enquiry Intake & Acknowledgement

A prospect messages —
and an enquiry is born

A message on WhatsApp is where a lot of B2B deals actually start. Fast CRM turns that chat into a tracked lead or enquiry against the party master, records the enquiry source, and sends the prospect an acknowledgement with the enquiry number — so nothing lives only in a salesperson's phone. From there it flows straight into lead & enquiry capture and the follow-up dashboards.

A WhatsApp chat becomes a lead or enquiry (status 31)
Enquiry source and reference recorded for conversion analysis
The customer gets an acknowledgement with the enquiry number
Everything logged against the party in Customer 360
WhatsApp chat → EQ-0231
Inbound"Need bracket qty 500"
CapturedEnquiry EQ-0231
PartyNikhtish Engineering
Linked toCustomer 360
SourceWhatsApp · referral
Tracked forConversion report
Status31 · Enquiry Received
Message"Enquiry logged"
Illustrative mapping · every enquiry logged against the party
02 — Quotation Follow-up Nudges

The quote doesn't go cold
while it waits for a yes

The most expensive quotation is the one that was sent and never chased. A sent quotation sits on the follow-up dashboard at status 34, and WhatsApp nudges keep both the customer reminded and the rep chasing while the quote is still live. Each nudge names the quotation number, the party and the value — and is logged on the follow-up history.

Nudges fire while the quotation awaits a decision, not after
Reminders reach the rep who owns the quotation
Quotation number, party and value in every message
Tied to the quotation follow-up dashboard
CRM event → WhatsApp message
Quotation sent
Status 34 · QT-0198
"Quote sent"
Ref → customer
Awaiting decision
On follow-up board
"Follow up"
Nudge → rep
Revision issued
New quote version
"Revised quote"
Update → customer
Follow-up date due
Reminder set
"Call today"
Reminder → rep
Quote won
Converts to order
"Order placed"
Confirm → customer
03 — Order Confirmation & Feedback

The win is confirmed —
and the loop is closed

The two moments the customer most wants to hear about are the order landing and someone caring after it ships. When an Order Acceptance is confirmed at status 35, the customer gets a WhatsApp confirmation with the order number and quantity; when the sale is delivered, a scheduled feedback request follows — captured against Customer 360, ready to become a service ticket if needed.

Order confirmation when an OA reaches status 35
Feedback request scheduled after the sale is delivered
Both tied to the order and the party
Feedback captured against Customer 360, escalates to a ticket
Confirm & Feedback
3 to send
OA-0142Order confirmed · 350 nos
Confirm
OA-0138Delivered · feedback due
Feedback
OA-0131Low rating · reply "2"
Ticket
Full capability set

Everything WhatsApp automation covers

Enquiry Intake & Acknowledgement

A WhatsApp chat becomes a tracked lead or enquiry, and the customer gets an acknowledgement with the enquiry number and who is handling it.

Quotation Follow-up Nudges

A quotation sitting at status 34 keeps the customer reminded and the rep chasing from the follow-up dashboard — before the quote goes cold.

Order Confirmations

An Order Acceptance confirmed at status 35 sends the customer a WhatsApp confirmation with the order number and quantity — the win, acknowledged at once.

Payment & Follow-up Reminders

A payment or follow-up date falling due nudges the salesperson who owns the order with the party and amount — chased from the follow-up dashboards on time.

Feedback Requests

A delivered sale triggers a WhatsApp feedback request captured against Customer 360, and a low rating can open a service ticket.

Works With Every Channel

WhatsApp complements telephony/IVR and email/SMS — the enquiry, quotation or order is the single record behind every channel.

"Quotations used to be sent and quietly forgotten. Now the rep gets a WhatsApp the day a quote is due for follow-up, and the customer gets a nudge too — we chase every open quote before it goes cold."
SM
Sales Manager
Engineering & components supplier — Pune
Event-driven
every message is triggered by a real CRM document — no salesperson has to remember to send an update
Routed
the customer or the rep who owns the deal gets only the messages for their enquiry, quote or order — never a broadcast

See a follow-up nudge reach your rep
before the quote goes cold

30-minute demo on your own sales scenarios — enquiry intake, quotation follow-ups, order confirmations and feedback requests, end to end. No slides.

Get a demo See pricing
Event-driven, tied to the document Works with email & SMS alerts Cloud or on-premise Part of the Fast Suite